Living in a state of accord.

A-List Bloggers And PR

It seems every blog post today last fortnight1 has to use the word "malaise" so I might as well chime in. What tipped me over the edge was seeing the comment:

Scoble and Mike – get a life. You peaked.

What's really amazing about that comment isn't just that it's mean and inconsiderate, but that I came across it by reading Robert's link blog. He's actually publicizing criticism of himself. Frankly, I wouldn't be big enough to do that. Maybe A-List bloggers are as stuck up as people tend to assume they are, but I suspect most of them are just normal people that everyone else keeps putting up on a pedestal. I certainly found Robert friendly and approachable when I met him the other week. People need to stop assuming that a link from an A-List blogger is going to make or break their business. The fact is, getting a link from an A-List blogger isn't as big a deal as you think and it just takes the fun out of it for the A-List bloggers:

I’ve been in a blog malaise lately. It’s getting harder and harder to write. Why? The stakes are going up. Not for me, I really don’t care. But for the people I’m writing about and who want access to my audience. When I started writing a blog back in 2000 there weren’t any startups. In fact, the news of that day was how the startup world was being cleaned out.

The thing is, the link from Robert Scoble to my blog delivered all of 12 people here. Just 12. There was just no impact on the normal traffic here. Even when my post was posted to his link blog there was no impact to the traffic. Heck, Andy delivered more traffic my way that week.

So my highly belated suggestion for anyone feeling burnt out from blogging – ignore the rest of the world, just blog for you. You only drive traffic when you're passionate and engaged yourself – blogging just to help people out will be ignored.

1 – I've had this one sitting for an anti-waffling review for a while

Category: General
  • Robert Scoble says:

    Agreed. It depends when I link to you, and the headline you’ve used. People can tell when it’s noise and when it’s something valuable. I just got a note from someone that said he got about 500 visits from my link blog. But I totally agree with your sentiment here.

    June 5, 2007 at 8:20 am
  • Adrian Sutton says:

    Yeah I’ve known people who’ve seen a lot of traffic come from you – I was actually very surprised that I essentially got none. It really highlights how much people skim through their feeds. If your post doesn’t hit on the right topics quickly they just skip right past.

    June 5, 2007 at 8:50 am
  • Thomas says:

    I have been fortunate to receive traffic just posting comments in Robert’s blog. I just started to blog seriously a couple of weeks ago, and some of my best days have been because of comments and links to articles I have added to – I don’t have huge amounts of traffic, so 50 referrals is a big deal.

    I have sent Robert email on a couple of tips – one tip I sent, and then noticed he had already posted on it.
    Step 1 – check the blogger’s post that you are sending tips to, to ensure they haven’t already covered it.

    I am unable to tell you about a direct link from an A-lister, but I have noticed writing good comments, and then having a link to a post that is on topic will generate views.

    June 6, 2007 at 11:30 am
  • Adrian Sutton says:

    Agreed, commenting does tend to drive traffic to your blog because, assuming you comment well, it shows you’re knowledgable about a particular topic or set of topics. It’s not specific to A-lister blogs though, any blog that regularly has comments tends to get people viewing the comments and will drive traffic.

    June 6, 2007 at 12:30 pm

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