James Robertson:

Having a catchy and memorable intranet name is a great way of promoting the intranet.

A name can help build an identity, even give the intranet a personality, removing that ‘techy’ edge. This is useful when trying to build staff awareness and engagement with a new or relaunched intranet.

It is an opportunity to leverage off the organisation’s brand or simply to differentiate the intranet from the organisation’s internet site.

Must add this to my list of recommendations for making intranets more human. So Ephoxian’s, what are we going to call ours?

This entry was posted on Thursday, September 11th, 2008 at 6:24 pm and is filed under Note To Self. You can follow any responses to this entry through the Atom feed. You can leave a response, or trackback from your own site.