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	<title>Comments on: Clients Decide Worth, Not You</title>
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	<link>http://www.symphonious.net/2008/09/27/clients-decide-worth-not-you/</link>
	<description>Living in a state of accord.</description>
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		<title>By: Adrian Sutton</title>
		<link>http://www.symphonious.net/2008/09/27/clients-decide-worth-not-you/comment-page-1/#comment-173379</link>
		<dc:creator>Adrian Sutton</dc:creator>
		<pubDate>Mon, 29 Sep 2008 07:29:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.symphonious.net/?p=968#comment-173379</guid>
		<description>I think you&#039;re both missing the key phrase &quot;or go without&quot;.  There&#039;s no requirement for you to buy DRM&#039;d stuff and no reason there has to be an alternative product available to make the argument work. The simple fact that you don&#039;t have to buy DRM&#039;d stuff is the option you get.  So if you don&#039;t want DRM but your favorite new game only comes in a DRM&#039;d variety you simply should choose not to play that game, simple and effective.

The other key point in here is that &quot;clients&quot; decide the value, with a strong emphasis on the plural. If there are enough people who are happy to accept DRM to make the market viable then DRM will stay around. If DRM is mismanaged by turning off servers etc people will be less welcoming of it in the future. In the mean time though, you individually don&#039;t get to decide the overall value - you just get to decide if you want to go without or not.

I wouldn&#039;t agree that DRM is being brought in via collusion, the closest to that would have been the music industry except that in nearly all cases you could go out and get a non-DRM&#039;d CD and now you can get non-DRM&#039;d downloads as well. True, they tried DRM&#039;d CDs for a bit but the market reaction generally showed it to not be profitable and by and large it&#039;s stopped now. I&#039;ve not heard of another industry that&#039;s come close to collusion with DRM. If you stand back and look at the market, consumer&#039;s aren&#039;t getting DRM rammed down their throats, they&#039;re quite happily or ignorantly choosing to accept it. It&#039;s not up to the seller to do the consumer&#039;s research and they&#039;re not misleading consumers either, consumers just aren&#039;t paying attention which is their own fault.

To be clear, I don&#039;t like DRM and don&#039;t support it, which is why I either choose alternate products that are DRM free or simply go without. There are a couple of exceptions where I considered the overall value worth enough to justify putting up with the DRM but I did it knowingly.</description>
		<content:encoded><![CDATA[<p>I think you&#8217;re both missing the key phrase &#8220;or go without&#8221;.  There&#8217;s no requirement for you to buy DRM&#8217;d stuff and no reason there has to be an alternative product available to make the argument work. The simple fact that you don&#8217;t have to buy DRM&#8217;d stuff is the option you get.  So if you don&#8217;t want DRM but your favorite new game only comes in a DRM&#8217;d variety you simply should choose not to play that game, simple and effective.</p>
<p>The other key point in here is that &#8220;clients&#8221; decide the value, with a strong emphasis on the plural. If there are enough people who are happy to accept DRM to make the market viable then DRM will stay around. If DRM is mismanaged by turning off servers etc people will be less welcoming of it in the future. In the mean time though, you individually don&#8217;t get to decide the overall value &#8211; you just get to decide if you want to go without or not.</p>
<p>I wouldn&#8217;t agree that DRM is being brought in via collusion, the closest to that would have been the music industry except that in nearly all cases you could go out and get a non-DRM&#8217;d CD and now you can get non-DRM&#8217;d downloads as well. True, they tried DRM&#8217;d CDs for a bit but the market reaction generally showed it to not be profitable and by and large it&#8217;s stopped now. I&#8217;ve not heard of another industry that&#8217;s come close to collusion with DRM. If you stand back and look at the market, consumer&#8217;s aren&#8217;t getting DRM rammed down their throats, they&#8217;re quite happily or ignorantly choosing to accept it. It&#8217;s not up to the seller to do the consumer&#8217;s research and they&#8217;re not misleading consumers either, consumers just aren&#8217;t paying attention which is their own fault.</p>
<p>To be clear, I don&#8217;t like DRM and don&#8217;t support it, which is why I either choose alternate products that are DRM free or simply go without. There are a couple of exceptions where I considered the overall value worth enough to justify putting up with the DRM but I did it knowingly.</p>
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		<title>By: Nathan McDonald</title>
		<link>http://www.symphonious.net/2008/09/27/clients-decide-worth-not-you/comment-page-1/#comment-173376</link>
		<dc:creator>Nathan McDonald</dc:creator>
		<pubDate>Mon, 29 Sep 2008 00:48:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.symphonious.net/?p=968#comment-173376</guid>
		<description>A slight issue with your DRM analogies is that the consumer is not given a direct choice.  With car manufacturers, you often get the choice to pay extra for a longer warranty.  If you want to get from point A to point B, you have a choice of airlines and price vs flexibility.

If for instance you decide you don&#039;t like the restriction on most airline tickets that you cannot change the name on the ticket, you can pay a lot more and get a ticket that will allow this.

If you want to obtain a certain piece of software that comes with DRM, and you don&#039;t want the DRM, you are not given the option to legally pay extra to obtain software without it.  However if you decide you must have the software without DRM, the most likely source is to obtain an illegal cracked copy, for which you pay nothing.

I&#039;d say that if we&#039;re using analogies, this is closer to stowing away on a plane to avoid getting a restrictive ticket.  However the risk/success ratio is much more in your favour with software piracy.</description>
		<content:encoded><![CDATA[<p>A slight issue with your DRM analogies is that the consumer is not given a direct choice.  With car manufacturers, you often get the choice to pay extra for a longer warranty.  If you want to get from point A to point B, you have a choice of airlines and price vs flexibility.</p>
<p>If for instance you decide you don&#8217;t like the restriction on most airline tickets that you cannot change the name on the ticket, you can pay a lot more and get a ticket that will allow this.</p>
<p>If you want to obtain a certain piece of software that comes with DRM, and you don&#8217;t want the DRM, you are not given the option to legally pay extra to obtain software without it.  However if you decide you must have the software without DRM, the most likely source is to obtain an illegal cracked copy, for which you pay nothing.</p>
<p>I&#8217;d say that if we&#8217;re using analogies, this is closer to stowing away on a plane to avoid getting a restrictive ticket.  However the risk/success ratio is much more in your favour with software piracy.</p>
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		<title>By: ddoctor</title>
		<link>http://www.symphonious.net/2008/09/27/clients-decide-worth-not-you/comment-page-1/#comment-173375</link>
		<dc:creator>ddoctor</dc:creator>
		<pubDate>Sun, 28 Sep 2008 22:32:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.symphonious.net/?p=968#comment-173375</guid>
		<description>The key problem with DRM is that consumers do not want it at all, but they have no power to prevent it. Choosing not to purchase a product with DRM is not effective, because quite often there is no competition. The consumer rarely has no choice to buy a DRM-free version of the same or similar product... and it is getting rarer. It is being applied so pervasively and transparently that the consumer doesn&#039;t really have a choice to opt out. Also, many people don&#039;t understand DRM or don&#039;t care or accept that if someone wants to screw them over then they will be screwed over. This reduces the ability for those who DO care to make a choice. 

I guess the key point is that we are not being given a choice with DRM. The fear is that soon all digital products will have DRM, and we will be locked-in to it. From there, suppliers have leverage to further reduce the value prop, without being subject to market forces. Its being applied in a collusive manner, and the opt-out is something that has to really be fought for - competition alone does represent the consumer&#039;s rights. I think that&#039;s the key thing - this is a consumer rights and fair trading issue.</description>
		<content:encoded><![CDATA[<p>The key problem with DRM is that consumers do not want it at all, but they have no power to prevent it. Choosing not to purchase a product with DRM is not effective, because quite often there is no competition. The consumer rarely has no choice to buy a DRM-free version of the same or similar product&#8230; and it is getting rarer. It is being applied so pervasively and transparently that the consumer doesn&#8217;t really have a choice to opt out. Also, many people don&#8217;t understand DRM or don&#8217;t care or accept that if someone wants to screw them over then they will be screwed over. This reduces the ability for those who DO care to make a choice. </p>
<p>I guess the key point is that we are not being given a choice with DRM. The fear is that soon all digital products will have DRM, and we will be locked-in to it. From there, suppliers have leverage to further reduce the value prop, without being subject to market forces. Its being applied in a collusive manner, and the opt-out is something that has to really be fought for &#8211; competition alone does represent the consumer&#8217;s rights. I think that&#8217;s the key thing &#8211; this is a consumer rights and fair trading issue.</p>
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