The Business of Standards

Recently I’ve been getting spam from the “standards organisation” OASIS inviting a company that I don’t work for1{#footlink1:1327526703777.footnote} to join a new standards initiative. There’s no pretense that I’m being invited because of my clearly superior knowledge of the area involved, merely that the company could get great advertising exposure by participating – including being listed on a press release! Naturally we’d need to become OASIS members and pay the appropriate fee, and to be in the press release you’d have to be at minimum a “sponsor level member”.

On the one hand it’s nice that they aren’t pretending to be anything other than a for-profit marketing company, but isn’t it a bit sad that we think standards are just a marketing tool?

1 – yes, they’ve done so much research into how much I have to contribute that they’ve got the company wrong ↩