Blogs

The antileech plugin so far has done nothing towards actually blocking content and frankly doesn’t really show a lot of promise that it ever will, however it has been interesting seeing where my content pops up. One that looks rather odd to me is dcomments.com. Frankly it looks just like a splog but it doesn’t have any ads or links out to other sites. It does however republish all my content without any extra comments and has the absolute minimum of linkage back to symphonious.net. In fact, regularly through the site the term “Symphonious” is used but linked to their version of the content – the only link back is labelled “Original article here”, right about an Add Comment button.

I suppose I should be happy but I’m not sure I am. It appears that my blog has moved from the insignificant long tail to the worth spamming and leeching long tail. Like every blog, I’ve always seen comment spam coming in, but I’m not seeing targeted comment spam picking out the posts with the best page rank and focussing on them. I’m also suddenly seeing splogs leeching my content.

Apparently someone told bloggers that adding pictures to your posts helps make things easier to read. Unfortunately, what they forgot to mention is that the pictures should actually be part of the message or at least tangentially related. Take for instance this post by Joel Spolsky about UI design and alarm clocks. Scattered through the article are pictures of random buildings, including for some unknown reason one with a sign reading “Cemetery for Soldiers’ Dogs”. Wouldn’t pictures of alarm clocks make more sense? What about a frustrated old woman? A sleep deprived man? All these things would actually relate to the content and perhaps enhance the message the post is trying to make. Buildings however only distract from the actual message – particularly quizzical things like a cemetery for soldiers’ dogs.

It’s been interesting watching the blog adoption cycle here at Ephox. For a long time I think I was the only person actively blogging, and just from the positive effects of blogging that I’d experienced other people got interested. Our CEO was pressured into getting back into blogging again1, the engineering team started up an internal blog to share some of the cool stuff we found which never really took off and then the CEO started an internal blog2 which has helped the rest of the company get more of a grip on where he’s going. Andy started a blog and we had a couple of hires who had blogs lying dormant that they were then pressured into getting back into and suddenly there was a critical mass of people blogging – enough to have a conversation between us on the blogs.